HOL 6721

Assessing the Impact of Organizational Change Using Qualitative & Quantitative Methods

The course focuses on the process of evaluating the impact of change initiatives as the key element in managing organizational change because organizational change often fails without a well-defined measurement goal and monitoring activities. Understanding and utilizing both qualitative and quantitative research methods will be highlighted within the context of evaluating the impact and return on investment of organizational change efforts. Most importantly, this course focuses on how to plan and conduct systematic evaluations of change efforts, including the choice, development, and use of various quantitative and qualitative data collection tools such as surveys, interviews, observations, and documents and artifacts for measuring the effect of interventions at the individual, group, and organizational level of analysis. Both qualitative and quantitative analyses techniques will be employed for class projects.

Learning Objectives
Upon completion of this course, you will be able to:

  • Describe key models, theories, strategies, and underlying assumptions of evaluation/assessment practice
  • Understand appropriate evaluation designs utilizing both quantitative and qualitative methods to assess the impact of organizational change efforts
  • Critique and Design an evaluation plan in a research proposal format that contains both qualitative and quantitative approaches
  • Describe how assessment and evaluation efforts impact business and change strategy