EDUC 6244

School-Community Relations

The purpose, scope, essential elements, and impact of a successful school–community relations program. Community power structures, the roles of policy and leadership, communication techniques for interacting with various audiences and the media, evaluation of public relations and marketing for educational institutions.

Learning Objectives

  • Gain an understanding of the theory and practice of effective communication within the school community. To understand the various overlapping spheres of influences within the school community such as family, school, and community contexts that impact student learning
  • Gain an understanding of the history, purpose, functions, and resources of effective school-community relations
  • Develop skills in planning school-community relations related activities. This includes the collection of specific data related to the description of a school’s culture. To identify areas of strengths and weaknesses for a school and develop plans for sustainment and continuous improvement
  • Learn how effective school administrators successfully interpret public attitudes toward their schools. To understand and demonstrate methods for organizing involvement activities and strategies for the school community
  • Gain an understanding of the school and community power structures and their various influences on schools
  • Gain an understanding of the role of policy and leadership decisions in school-community relations. To prepare for daily matters of concern and more serious crises: planning, prevention, reaction, and resolution
  • Develop and demonstrate effective written and oral communication techniques for interacting with various audiences and the media
  • Evaluate public relations of schools and other organizations through the use of case studies and other authentic artifacts such as news articles
  • Develop a framework of marketing skills for educational institutions that considers the complex set of political, social, and economic conditions
Area: Educational Leadership