The program is founded on three beliefs: that leadership skills and technological competence are fundamental to the appropriate and successful utilization of technologies in educational settings; that access to the requisite knowledge should be universal, despite the barriers of distance, personal physical limitations and lifestyle; and that educational technologies focus on improving human performance and learning.

The master’s program is guided by commitment to continuing improvement as technology changes through:

1. The development and delivery of effective distance education methods
2. Support services for the distance-learning community
3. Influence upon the creation of knowledge and practices
4. The development of leaders in the global expansion of educational technology
5. Emphasis on the interaction of individual, corporate, governmental and educational interests.